New Dues News

I’ve been a member of Media Communications Association, International (MCA-I) for about 3 years, with 2 years of that on the local board of directors and now just recently being placed on the International board as well as a member at large. I have found being a part of this organization is a definite plus for me and my business. Not only in terms of income derived from within the group but in terms of how important it is to me personally to be part of this professional organization.
This year MCA-I has taken a bold step forward in reducing the organization’s membership dues to just $80 annually for an individual membership. This long standing professional organization formerly known as the ITVA is looking ahead to new growth and new strategies to move the organization forward in 2011 and beyond.
The new membership pricing as well as nationally coordinated events such as the MediaPro Camps are bringing new life to MCA-I. With both the San Diego and Orange County / L.A. chapters successfully pioneering the MediaPro Camps it has spiked new interest and new corporate sponsors with additional chapters making the Pro Camps part of their annual event strategies. MCA-I is poised to grow substantially over the next few years.
For those of you who are not yet members now is the time to join and be a part of an exciting and expanding professional media organization. The benefits of membership start at the door of our monthly meetings with greatly reduced entrance fees providing instant savings. For a complete list of other membership benefits or more information just go to the corporate web site at There you will also find the membership application.
The strength of any organization is in its members and in the 3 years I’ve been with MCA-I I’m constantly impressed with the quality of the individuals that I’ve come to know within this group. Take a look at becoming a member it was a wise decision for me and I’m sure it will be for you as well.
Join a group of professionals dedicated to helping each other in business. Be a part of MCA-I, sign up today.



That’s not a new Australian greeting nor am I going to say it twice and call it a city in Washington state. It is however, one part of another area of voice over called either Automated Dialogue Replacement or Additional Dialogue Replacement, nobody seems to know which one it is so everyone just calls it ADR or looping for short.

Always interested in extending my skills, I recently took an advanced class in ADR from renowned teacher and overall super talented guy, Pat Fraley, and his guest instructor for the day, Barbara Harris, who’s company is responsible for the ADR aspects of hundreds of feature films such as No Country for Old Men, Inglourious Basterds, The Book of Eli and countless others.

This arena of voice over includes replacing inadequate or poor audio for specific dialogue, usually done by the stars themselves or it could mean bringing in another actor to voice match the star when they weren’t available. It also includes normal background “people” sounds that one would hear in any group setting (non-people sounds are done by foley artists and that’s a whole other subject). Those background people sounds can be either intelligible or unintelligible and that’s where the term “walla” shows up. Then there’s another term “shoutouts”, where you might have someone in a street scene yell “Taxi” or in a restaurant scene some anonymous voice calls out “waiter”.

Another area of ADR is that of “efforts” or exertion sounds where highly experienced actors are called upon to use another unique skill set, that of coughing or sneezing, laughing or even throwing up. There’s the grunts and groans and heavy breathing, someone has to do those as well. Then there’s the sound one makes when he or she is hit in the face or the stomach or when you fall down. Each and every one of these sounds is unique and specific to the position of the actor in the scene, all viewed on a monitor while recording the sounds. Does he have his mouth open wide or is he gritting his teeth, is he hunched forward or arched back, every position has a different sound and it’s the job of the voice actor to know just what that is.

That’s why the voice actor in this part of the business is just as important as any other, his performance needs to be so good that it’s never even perceived, if he’s poor at his job it may draw attention away from the main part of the scene. It’s an area of acting where you’re not drawing attention to yourself, where your performance must blend into the background, where it can be dull and lackluster, where you can mumble your lines or slur your speech… and you’ve done a great job!

My thanks to Pat FraleyBarbara Harris and D.B. Cooper for imparting their talent and experience to further my education, knowledge and abilities. Also, to Andy at Buzzy’s Recording in L.A. for his expertise and hospitality.